Social media rule number one: Know your network
Many businesses are scared to be online. They fear the adverse power of social media and online communications. An open two-way channel is indeed more difficult to control than the one-way TV, radio and newspapers where customers will eventually comment but the editorial team will decide which comment to accept and ...Read Further →
Montreal Salon des PME
Montreal Salon des PME / IEXPO- eRelations will be there
We are happy to inform you that we will be on site at the Salon National des PME on October 4th in Montreal at the Palais des Congres (the same event will take place at other cities in the province, for more ...Read Further →
Gamification: Engaging is fun
Lately, marketers don’t know what to do anymore to reach customers. There are thousands of them selling SEO, PageRanking, affiliations and cheap publicity. The same message over and over again about metrics, numbers, money and products. Well at some point e-marketing seems to be losing its appeal. It seems boring, no-fun and old. Gamification is a new way ...Read Further →
Diffusion-based limitations override
ORCM Architecture Model Transcendence, part 3: Diffusion-based limitations override
Relations created online have some advantages over «offline» relations, at least in a business context. Such an advantage is the massive scale of a message dissemination.
Whereas in the early stages of the history of humanity a message could be distributed to more than one person it was difficult to ...Read Further →
Persistence-based limitations override
ORCM Architecture Model Transcendence, part 2: Persistence-based limitations override
Relations created online have some advantages over offline relations, at least in a business context. Such an advantage is transcendence over persistence-related limitations.
Throughout its history humanity used two main forms of communications: speaking and writing (there is also sign language but it is used on a smaller scale). The ...Read Further →
Timezone & localization-based limitations override
Read Further →
ORCM Architecture Model Transcendence, part 1 : Time zone & localization-based limitations override
Relations created online have some advantages over «offline» relations, at least in a business context. Such an advantage is transcendence over timezone-related limitations.
First off, this type of relations can be maintained/managed 365, 24/7: for example, your ABC social network app will notify you of posts related to you, even ...
They are household names like Brian, Mary, Seth, Chris, etc. They are a new kind of thought leaders. They are called social media gurus, online marketing prophets or engagement evangelists. Some of their followers have all their work (eBook, tweets, blogs,etc.) and believe everything they say. One of my friends called Brian Solis a G-O-D.
More than money or notoriety online gurus have something that people want : it’s called P-O-W-E-R. They may ...Read Further →
People are born and eventually come of age and pass away. This is not necessarily the case with corporate entities. Those strange forms of life may survive through one main aspect: the vision located at the core of their heart; one could say that the corporate vision is the soul of a corporation, the principle governing its behavior pattern adopted through various roles and situations.
A ...Read Further →
Lately I came across this great article about the importance of conflict management on Twitter.
Various businesses and organizations tend to hire marketing professionals to manage their social media accounts. They often think about the product itself and focus on the marketing aspect and less on what happens when there are crisis and conflicts on their social media platforms. If ...Read Further →
Every worker, business or organization is at one point at the crossroads between quality and quantity.
Read Further →
- For a worker that gets asked to deliver more and more within an unreasonable timeframe quality vs quantity may mean sacrificing the quality he was used to be proud of in the past. Therefore it could mean a lesser degree of satisfaction pertaining to her or his career, more stress, ...
Switch to our mobile site